That may not seem like a lot, but it is enough for the mini bowling lanes to earn in a single year what those lanes cost (a 1:1 ratio), satisfying one of the “requirements” we covered last month. But, understanding the real-world financials of FECs in operation does give my team at AEM a big advantage in zeroing in on any specific market.Īs a simple math example, a pair of mini bowling lanes that cost $52,000 and generates $1,000/week (or $52,000 annually) in a $20-per-capita facility grossing $2.6 million per year ends up generating just 2 percent of total revenues (or an average 40 cents per capita per visit). In short, those numbers are going to be all over the place. How much something earns is dependent upon how many attractions there are in the facility and what the per capita is for that particular area and size of facility, and it’s going to be different for each location. But when we’re looking at the numbers out there, we’re really just uncovering the percentage of revenue an attraction brings in within someone else’s location. So, in simple terms, per capita is a percentage of what a particular attraction earns in a FEC. Remember that the percentage of total revenue for each attraction decreases (as does its per cap) as the number of attractions and revenue-generating services an FEC offers increases. This is an across-the-country look at what each generates in revenue as it relates to a percentage of the total revenue for different sizes of FECs. The first point of reference is to provide some of the average per capitas (“per caps” in industry lingo) of my top 20 attraction picks. Once you’ve taken each of those 16 points into account, it comes down to figuring out what your projected revenue is going to be for that particular attraction and how it increases your target market reach, frequency of visitation and, most importantly, how much it will increase your facility’s total net revenue. (Read Frank’s 16-point checklist in the November issue or online at either or on Frank’s blog at .) Last month, we covered 16 key considerations you must take into account when evaluating and choosing the best attraction for each unique FEC. By Frank Seninsky, President/CEO Amusement Entertainment Management (AEM) & Alpha-Omega Amusements & Sales
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